One identity for four businesses that have nothing in common
- Client
- FaLuLu Ltd
- Sector
- Multi-sector Groups
- Markets
- London, United Kingdom
Overview
What FaLuLu Ltd is
FaLuLu Ltd is a London-based holding company, registered in Scotland, running four independent divisions: aviation charter and logistics, fragrance trading, import/export, and premium coffee sourcing.
The problem
What it had to solve
A holding company website has to do two contradictory things — make four unrelated businesses look like one company, without making any of them look like a side project. Lead too hard on the parent and the divisions disappear; lead on the divisions and there is no group.
What we built
Scope of the build
- Four sector divisions
- Group brand system
- Single-page architecture
- Enquiry routing
Technology
What it runs on
Vite · SPA
Brand palette
Live
See it running
This one is in production. Rather than take our word for the result, open it and use it.
falulu.co.ukMore work
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Tell us what you’re building.
Describe the problem and we’ll come back with how we’d approach it, roughly what it takes, and whether we’re the right people to build it.
Answered by the people who do the work